Mike & Billy discuss during Mike's Course their take
on Tiger Wood's statement/apology to the media.
Mike Fletcher, President of
Sunice, a golf apparel firm known for
its amazing technical outerwear—rain pants with a built-in chamois
to clean clubs; a "pro-trim" fabric that eliminates belly bulge
during the swing—is gearing up to make a splash in the American
Until recently, Sunice had been part
of the TaylorMade-adidas golf juggernaught, having been acquired in
the deal that brought Ashworth Golf to TaylorMade in October 2008.
That agreement called for Ashworth to market the Canadian-based
Sunice's products in the U.S.
But perhaps the Sunice designs got
lost in the shuffle. This month the company announced it had pulled
out of the deal and began hiring its own team of U.S.-based
executives. Howie Ellis, the widely respected former director of
apparel sales at Callaway Golf, will be named executive vice
president of Sunice Golf USA. He will be based in
"We essentially exercised an option
to repurchase our trademark," said Mark Fletcher, the president of
Fletcher Leisure group, the Montreal company that owns Sunice. "We
wanted to focus on the American market more
"We're very excited about our
entire 2010 Sunice Outerwear Collection, which features more
technological advancements than any product line in our history,"
said Sunice President Mark Fletcher. "Our Hurricane Collection
leads the way, along with our Tornado Collection and Silver
Collection, and our Ultimate Jacket V2 is destined to be a huge
success because of its innovation and style." Mike & Billy play
the GTR golf trivia game - Driver of the Day sponosored by Adams